It is no news that for a product or a service to reach its target audience, it needs to be marketed well. While it is being done, one should not overlook a valuable commodity – yourself. Though you can invest in online marketing, or share those beautiful flyers, a well-designed business card printing can work wonders for your personal as well as professional image.
If you are wondering if business cards still have that special place, especially in this digital world, you need to read on to know the answer. By the end of this blog, you will for sure realize that the time, money, and effort you put in designing and getting a business card printed is indeed worth it.
Mentioned below are a few reasons why business cards are still considered important.
Ease of sharing contact details
One of the reasons why a business card is still used is that it is easy to share your personal or professional contact details. If you are a professional, the business card has the details of your company, which are important for your clients. The card not only has your name and address but also has your phone number and email address, which makes it easy for your client to get in touch with you.
Business cards can be stored easily as well and can be easy to find when looking for the company’s contact information.
While the contact information can be shared using an iPhone or other smartphone applications, it is only possible if the other person has a compatible device. Therefore, in such cases, having a business card comes in really handy.
Adds a personal touch
When two people exchange business cards, they not only exchange their contact details but communicate with one another as well. They shake hands or greet one another and connect. The contact details are exchanged in a very friendly manner, which can also act as a stepping-stone for stronger relationships.
However, one important factor to note here is the quality of the cards. A high-quality card with a professional design leaves an ever-lasting impression and highlights your professionalism to the client. Expert’s advice that professionals can also use metal business cards if you have plans to exchange them with business owners.
Makes an amazing first impression
Every business owner should focus on making a very good first impression with his or her clients or customers. The attention span of people is increasing these days, and this makes it important to create an everlasting impression in the first meet.
If you have an attractive business card printing that has the needed information, it impresses the other party and leaves a good impression about you and your business. The business card needs to have your company’s logo and a well-planned display of your firm’s details. You can make use of the brand colors to give sophisticated look to your business card.
Appropriate in a few cultures
Business cards have a lot of importance in a few cultures. In a few countries, business cards are considered a part of a business ritual. In countries like South Korea or Hong Kong, you need to give a business card when you receive one from the opposite person.
In Japan, the efficiency of your business is decided by the quality of the card, and its finishing. There are chances that you lose the business if you do not exchange the cards or use a low-quality business card.
However, whenever you are getting your business card done, make sure the brand logo is highlighted on one side, along with your contact information.
Use them as marketing tools
A modern business card that looks appealing can be used as a direct marketing tool. While online marketing methods like SEO, Social Media Marketing, and email marketing can provide you with potential leads, business cards are considered to be more effective. One of the reasons for the same is that the business cards are exchanged between two people, in person.
When you accidentally meet someone who might be interested in the products or services you offer, you can immediately share your details using a business card. You can always carry a few cards in your pocket so that you do not miss out on any such sudden opportunities.
Easy to refer your business
A business card not only mentions your name, and contact details, but also has information about your skills or designation. So, when you are handing out a card that has your special skill mentioned, it can create a good number of referrals too.
The person who receives your card might refer your business or might refer your name for a better job role. But, to get such referrals, your business card needs to have an impressive design and should be of great quality. This makes it important to choose a service that can create an impactful design. The colors, the font, the graphics, etc should represent your brand and should convey the right message.
Remember that if the recipient of your business card is impressed, they might help create unseen opportunities for you.
Builds trust
Due to the present competitive market, a lot of clients or customers might have issues when trusting a company, especially if it a new one. If a person does not have faith in a company, they might shy away from using your product or service. Business cards can be used to bridge that gap to some extent.
When you meet a new lead, exchanging business cards can help build trust. If you operate a business online, you can share your business card when you are shipping the product to a customer for the first time. This way, your clients would know that they can reach out to you in case of any issues, and they feel assured.
Helps in networking
In today’s world where you can get in touch with people via social media or emails, the chance to connect to a person individually has been eliminated largely. If you are into business and wish to build a long-lasting business relationship, business cards are the ones to choose from.
Business owners often attend various seminars or workshops where they get to meet other professionals from various sectors. Carrying your business cards and exchanging them with prospective leads will help with networking.
Conclusion
Business cards can create amazing opportunities, but alas, not every business owner pays attention to their importance. They help with personal networking, and open doors to new leads, and helps create trust and brand identity.
So, now that you know the importance of business cards, make sure to use them well for your business growth. If you are looking for high-quality business cards that stand out from the rest, make sure to hire the experts at Design Xpress. You will for sure find the right design to improve the network chain of both personal and professional relationships.